Geeky Love

Is Social Media a Fad?

Amazing video from @equalman (Erik Qualman) and Socialnomics.com. Looking forward to more from Erik.

**The following was posted on August 11, 2009 on the Socialnomics site as Statistics Show Social Media is Bigger Than You Think. Wow–

Stats from Video (sources listed below by corresponding #)

  1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
  2. Social Media has overtaken porn as the #1 activity on the Web
  3. 1 out of 8 couples married in the U.S. last year met via social media
  4. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
  5. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
  6. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
  7. comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
  8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  9. 1 in 6 higher education students are enrolled in online curriculum
  10. % of companies using LinkedIn as a primary tool to find employees….80%
  11. The fastest growing segment on Facebook is 55-65 year-old females
  12. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
  13. 80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
  14. Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
  15. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  16. The #2 largest search engine in the world is YouTube
  17. Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  18. There are over 200,000,000 Blogs
  19. 54% = Number of bloggers who post content or tweet daily
  20. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  21. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  22. Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
  23. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  24. 34% of bloggers post opinions about products & brands
  25. People care more about how their social graph ranks products and services  than how Google ranks them
  26. 78% of consumers trust peer recommendations
  27. Only 14% trust advertisements
  28. Only 18% of traditional TV campaigns generate a positive ROI
  29. 90% of people that can TiVo ads do
  30. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
  31. 25% of Americans in the past month said they watched a short video…on their phone
  32. According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
  33. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
  34. In the near future we will no longer search for  products and services they will find us via social media
  35. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
  36. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
  37. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
The above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!
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Huge Thanks to These Outstanding Sources
Below are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.  Thanks to all below:
  1. Source: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog
  2. Source: Huffington Post
  3. Source: McKinsey Study also posted by David Dalka
  4. Source: First Stats: United Nations Cyberschoolbus Document
    Facebook Stat: Mashable
    iPhone Stat: Apple
  5. Source: Facebook
  6. Source: TechCrunch
  7. Source: comScore
  8. Source:  Attempting to relocate
  9. Source: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%
  10. Source: Inside Facebook Blog
  11. Source: Twitter & World Population Data
  12. Source: Attempting to relocate
  13. Source: Metro Newspaper
  14. Opinion, not a statistic
  15. Source: TGDaily
  16. Source: www.wikipedia.org – calculated based on # articles per language category
  17. Source: China Internet Information Center, Technorati, Wikipedia
  18. Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
  19. Opinion, not a statistic
  20. Calculated based of Wikipedia article data found at www.wikipedia.org
  21. Source:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above
  22. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
  23. Opinion, not a statistic
  24. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)
  25. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
  26. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
  27. Source: Starcom USA-TiVo
  28. Source: Nielsen
  29. Source: Solutions Research Group
  30. Opinion from Socialnomics
  31. Source: Facebook

If anyone sees any inaccuracies or has better source information please let Erik Qualman (equalman@gmail.com) know.

Awesomesauce, Geeky Love, Music is my boyfriend

Whuffaoke or Bust kicks off

It is officially Day 1 of the Whuffaoke or Bust tour. No, I didn’t just sneeze. Whuffaoke is a 2+ week Karaoke Across America tour…

in a winnebago…

stopping in 13 cities

with 5 people (and 1 adorable pug!)

being live streamed.

Yes, I’m serious!

And just to clarify…I’m one of those 5 people.

My dear friend, Tara Hunt, is moving to Montreal. She had this crazy idea to do a Karaoke tour across America and the timing seemed right to coordinate with her move. Immediately, Alex Hillman and Tony Bacigulapo signed on. Next was Emma Persky, who flew in from the UK for the road trip. I signed on just a few weeks ago as a company I consult with, Midomi, is now sponsoring the tour.

This dream has turned into a major production as we now have a Winnebago, who we lovingly call Winnie (here’s a mock-up of what she’ll look like), sponsors–including iOKi for our Karaoke love; Eye-fi, which allows us to wirelessly and efortlessly upload photos to the web;  Lunch, who is going to get lots of interesting reviews and data points from us on the tour; Midomi, which will be our lifesaver when we ask “What’s that song?”; Dipity, who is bringing all our Social Media love into one rockin’ widget; and PopChips, who is providing nom nom nom in each city! We even have local ambassadors who are helping to coordinate local details.

And you can’t forget the amazing Whuffaoke or Bust jackets Tara created for us. Paris Hilton would definitely say, “That’s hot!”

There’s so much awesome about this tour that I just can’t post it all right now. There’s lots to do, including packing, shopping, drinking more coffee, and giving up on unpacking anything else. Oh yeah, I moved to my new place in San Francisco on Sunday. I’ll come home after the tour to a few more boxes to unpack. Will definitely look forward to that!

Hope you’ll join me for the tour…virtually or in San Francisco, Los Angeles, Las Vegas, Salt Lake City, Boulder, Omaha, Des Moines, Chicago, Pittsburgh, Philadelphia, New York City, Boston or Montreal.

Now taking song requests as well as bets on how long until I lose my voice!

Geeky Love

Twitter me this

As much as we hate seeing him, you have to admit he's cute. #FailWhaleI can’t express how  much I ❤ Twitter.  It’s been a part of my life before @aplusk and @oprah even knew about it. I originally used it to keep up with people I had not yet met. Yes, a little stalkerish back then, but now…totally acceptable!

I’ve had some very interesting conversations lately with people about how we use Twitter. I’ll admit…I don’t follow back everyone who follows me. I do follow people I’ve met in real life who I think are interesting enough to know their day-today activities. I also follow some people I’ve never met, but still find interesting. All in all, there is a reason I follow those I follow; I like to keep it personal. And just because I’m not following you doesn’t mean I don’t get your replies. I do read all of those and appreciate them all.

I’ve heard lately, and have friends, who have 2 accounts; one where they follow back everyone who follows them and then also a private account, where they only follow a select few. This I don’t understand. Actually, I do understand their reasoning. They follow so many people in their public stream that they want something more private to keep up with a smaller amount of people. What I don’t understand is why they allow others to dictate how they use their public account. Why not just unfollow a bunch of people so it’s only those you really want to follow? Why create 2 accounts to keep up with?

Bottom line is that Twitter is a simple platform that has allowed people to use it how they wish. Who am I to dictate how you should use your Twitter account and vice versa? I’ve had people ‘sneak attack’ me at events with ‘Yeah, I’m following you but you’re not following me back.’ What do I even say to that? I feel like I have to defend my use of Twitter to someone just because I’m not following them.

Some people take Twitter Way. Too. Seriously! Yes, it’s a great tool for keeping up with people and for sharing with the Twitterverse things that are happening in your life, but there’s so much more to be said for real, personal relationships that happen offline. Twitter and other online media should supplement relationships, not replace them.

For example, I was signed up for a service that let me know when someone unfollowed me. Why? Because I wanted to make sure those few I was following were following me back. And truth be told, it hurt when I saw the names of people I knew and were following come through as having unfollowed me. Often, I’d want to go and immediately unfollow them and that’s when I stopped to think about this. Just because they unfollowed me on Twitter, doesn’t mean we’re not friends in real life. Yet, I think this is the mentality a lot of people have about their followers.

I love that more and more people are discovering Twitter and can’t wait to see where it takes us. There are some amazing things happening via Twitter, like Twestival, which raised $250,000 for charity: water. That’s amazing! Twitter truly has power and people are using it in different ways, which is where the real power of Twitter lies. Allow it to be what you want it to be and don’t let anyone change that for you.

Awesomesauce, Geeky Love

#time4wine Part Deux

Back in December, 50+ people gathered for a weekend dubbed #time4wine in Sonoma. It was an amazing time of coming together and NOT doing business. This wasn’t a working or networking weekend, but a time to get away from our cities with people we knew and people we didn’t for the sole purpose of chillaxing…with wine, of course!

#time4wine

We had people join us from San Francisco, Houston, Boulder, DC, NY, and of course L.A. We also heard from many they wished they could’ve made it, especially after reading our crazy tweets from the weekend. Well, no excuses this time! I’m ready to plan #time4wine Part Deux and need your input. Because we partied up North last time, we’re taking things South. Location TBD, but will be closer to L.A. this time.

Now, here’s where I need your help. What weekend works best? You can vote more than once if multiple weekends work.

Let’s start planning this now and get a relaxing weekend on our calendars.