Been there. Done that. Doing it again.

I’m amazed at the people and opportunities that have come into my life in the short time I’ve been in the Bay area. I’ve worked with some of the most amazing people in the industry and have learned numerous things from them. Pete CashmoreAdam Hirsch and an all-star team have built Mashable from a ‘blog’ to a news source, recognized around the world. Brian Solis is a total powerhouse in branding and thought leadership. He is one smart dude. And Stephanie Agresta has not only been a friend and mentor, but gave me a great opportunity to work with Porter Novelli, one of the best PR agencies in the world, teaching me how digital and social media can be a strategic force for every brand.

While my time at Porter Novelli has been a great learning experience, I realized that it wasn’t exactly what I wanted to do. As I thought more and more about this, my passion for creating and producing events and conferences became crystyl clear. I mean, that’s how I got my start in this wonderful world of the interwebz through my work with Community Next and it only made sense that I try to get back to a place where that passion could soar.

I’m very excited to share the news that I am officially back with Mashable as Events Director.

@khartline @jolieodell @mashable @benparr
Excited to join the fine looking team of Jolie O'Dell, Pete Cashmore and Ben Parr. Photo credit: Lisa Bettany

Two years ago when I worked for Mashable, I was impressed with what was in store for Mashable. Those plans have become reality. While I can’t tell you much about the recent discussions I’ve had with Pete, Adam, Brett Petersel (my brother from another mother), Ben Parr & Jolie O’Dell (the fabulous SF team) and the rest of Team Mashable, I CAN tell you that we’re all in store for some amazing things.

Hold on to your hats…because I’m ready to rock!


My new gig? Rocking Social Media Events & Sponsorships with Porter Novelli

Porter NovelliI’ve recently been thinking about what I enjoy and what my dream job would look like. If you know me, you know that I only want to do things I am passionate about. I love producing events and thinking of ways to add “special sauce” so they stand out from others. I’ve also learned from my work with Mashable and Whuffaoke that I enjoy creating sponsorships that offer something more for the sponsor. All of these passions are about to go into overdrive. I’m excited to announce that I am joining the Porter Novelli team as Manager , Social Media Events & Sponsorships.

As I look back on my life since being introduced to the social media community a year and a half ago, I am truly amazed at the people I’ve met and the experiences I’ve had. I produced the Community Next conference in L.A. that has been said to have introduced many of the L.A. tech community friendships that are so strong today; I’ve done not only one, but TWO, cross-country tours (The Mashable SummerMash tour & Whuffaoke); I finally got my passport and made my way to London while working with Blurb; I’ve worked with the brilliant Brian Solis; and have rocked the world with Midomi.

This position will allow me to continue working with major Social Media events, including BlogWorld, LeWeb, Web2.0 Expo, SXSW, Internet Week & BlogHer, just to name a few. I’ll also work with the Porter Novelli office in San Francisco (which will be my home base) to offer some exciting community events and Influencer Series, which will benefit all. I think what excites me most about this position is working directly with Stephanie Agresta (@stephagresta) who has been a mentor and someone who I greatly respect and admire. I am looking forward to learning, and working, with the best.

I have to offer huge thanks to Pete Cashmore (@mashable) and Adam Hirsch (@adamhirsch) for reaching out to me to join the Mashable team over a year ago. These men are wise beyond their years and are great friends. Excited to see where Mashable will go next! Many kudos to Brian Solis (@briansolis), who is truly passionate about changing the PR world. On a personal level, much love to Tara Hunt (@missrogue), my BFF Tiffany, and Grant, who have been on this ride with me for a long time, tell it to me straight, and cheer me on when I need it. To my parents (all 4 of them), thank you for believing in me and supporting all of my crazy ventures, including moving to California.

And of course, thanks to all of you for your support. I can’t tell you how much your encouragement and conversations have meant to me. Thank you!

Now, time to get to work…


United, JetBlue & Virgin America–Oh My!

I love a good deal just as much as the next person, but the current airline price wars is getting REDONKULOUS!

Please note that I’ve pulled information from each of their sites. I am in NO WAY responsible if prices change. My suggestion, book ASAP so you get the best deal they have to offer.

Wondering which deal you think is best and where you’re going to fly. If you’re in San Francisco, let me know!

United Fall Fare Sale

Nothing gimmicky here…just some good flight deals. Check it out

Book by: Friday, August 14

$59–$194 each-way, based on a round-trip purchase**

Fares shown are valid for travel on Tuesdays, Wednesdays, and Saturdays.

Higher fares are available on Mondays, Thursdays, Fridays, and Sundays.

21 days advance purchase, minimum stay SATURDAY

Blackout dates:

  • To San Francisco: August 18–25, 2009
  • From San Francisco: August 22–29 and September 21–28, 2009
  • To Portland: August 18–25; August 30–September 3; and September 16–20, 2009

Luggage fees:

  • $15 for first checked bag
  • $25 for second checked bag

Why this rocks:

  • United First® and United Business® customers have access to in-seat power outlets on all of our three-cabin Boeing 767, 747 and 777 aircraft. In-seat power outlets are also available to United First customers on select Boeing 757 and Airbus 320 aircraft. Outlets on all of the above aircraft are EmPower® DC power ports, which require an adapter when powering a laptop or any other electronic device. **Yes, this is straight from their website.**
  • All premium service flights between JFK and SFO or LAX has an AC power port. Plug it in, plug it in!
  • Inflight Internet-Coming soon to all United p.s. flights–United is partnering with Gogo® Inflight Internet to keep you connected, even at 30,000 feet. You will be able to browse the web, catch up on email and access corporate VPNs en route to your destination on your Wi-Fi enabled laptop or mobile device. Service coming fall 2009. For more information, visit **Not sure which flights have these as of right now. Worth checking out seeing as Fall 2009 is, well…now.

JetBlue All You Can Fly Jetpass

Fly JetBlue anywhere you like, as often as you like, between September 8 and October 8, 2009. That’s 57 cities and more than 600 daily flights! Check it out

  • $599 for a month of unlimited travel, any available seat
    • Domestic taxes and fees included
    • International and Puerto Rico taxes and fees not included
  • On sale through Friday, August 21, 2009, or while supplies last **The fine print on JetBlue says they can end the offer earlier, if they care to do so.
  • Travel Dates: Tuesday, September 8, 2009 through Thursday, October 8, 2009
  • Each flight must be booked no later than 11:59 p.m. MDT three days prior to the flight’s scheduled departure.
  • Nonrefundable/nontransferable/no name changes permitted
  • Customers who already have a flight booked during the pass travel period can pay the difference to upgrade to the pass by calling 1-800-JETBLUE (538-2583), prompt 4.
  • Each All-You-Can-Jet Pass is eligible for 35 TrueBlue points. Flights booked on the pass are not available for additional TrueBlue points.

To purchase an All-You-Can-Jet Pass:

Call 1-800-JETBLUE (538-2583), option 4. You do not have to be a TrueBlue member at the time of purchase, but a TrueBlue number is required to book all flights.To join TrueBlue, click here; it’s free.

Other important info:

  • Changes or cancellations of flight bookings made after 11:59 p.m. MDT three days prior to the flight’s scheduled departure will incur a $100 change/cancel fee. If changed more than 3 days before, $0 cost.
  • “No shows” for flights will incur a $100 fee, with Pass suspension until fee is paid.
  • Passes may be used only to book new travel and may not be applied to existing reservations.
  • Travel is subject to availability and seats may not be available on all flights.

Why this rocks:

  • Dunkin donuts coffee in flight. Mmmmm…
  • Complimentary snooze kits
  • Aren’t leather seats more sanitary? I always feel like they are less dirty.
  • Never a problem for me, but more leg room is bonus for those taller then 5’4″ (which is 2 more inches than little ol me!)
  • DirectTV, so you don’t miss The Real Housewives of Wherever You’re Flying
  • FREE Wireless
  • JetBlue has first checked bag FREE!

Virgin America Fares to Fly By

Not to be upstaged, let’s talk about the hipster Virgin America. Wish they flew to more locations, but they have just added Fort Lauderdale to their list. I’m thinking this is a teaser of what else may be in the pipeline. **Please, please, PLEASE add Austin soon. kthxbai* Check out more

The deets:

  • Purchase by 8.17.09
  • 3-day advance purchase
  • Must fly between 8.18.09 and 11.18.09
  • Blackout dates do not apply (They never do *sigh*)
  • Non-refundable/non-transferable
  • $50 change fee, if done on website (which is standard for Virgin America)
  • $75 change fee if you talk to someone who breathes
  • First piece of luggage, up to 70 lbs, is $15. And though I tend to overpack, I’ve never been close to the 70 lbs, but I have been over the 50 lbs other airlines limit to. Don’t judge!

Let me break down the prices:

**Prices do not include additional taxes and fees, but are still a rockin’ deal.**

Also, these are the prices advertised on their website however, when I clicked on some of the flights to verify, the prices were in the $400-$600+ range…each way. Tricky!

  • SFO–LAS (Vegas, baby!!) $49 each way
  • SFO–LAX (L.A.–almost my second home) $49 each way
  • SFO–SNA (O.C. anyone?) $49 each way
  • SFO–SAN (I *heart* San Diego) $49 each way
  • SFO–SEA (grab a cup of Starbucks in Seattle) $49 each way
  • LAX–SEA $69 each way
  • SFO–JFK (It’s up to you NY!) $119 each way
  • SFO–BOS $119 each way
  • LAX–IAD (To see the President in D.C.) $119 each way
  • LAX–BOS (Mmmm…chowder in Boston) $119 each way
  • JFK–LAS $139 each way

Why this rocks:

  • If you’ve flown Virgin America, you know it rocks…
  • Like I said above, 20 lbs difference on baggage allowance makes a big difference to a girl who loves shoes
  • The entertainment starts before you leave the ground. Plug in for music, movies, TV and games
  • The ambiance on Virgin America is like a night club. Black lights (or maybe they’re purple lights), hipster flight attendants and soothing music. Get your groove on!
  • I swear I’ve been on flights before that has aromatherapy piped into the plane. I kinda liked it 😉
  • And last, but not least, ALL Virgin America flights are equipped with Gogo Inflight WiFi, for a small fee.

As an added bonus…if you’re flying AirTran, Delta or Virgin America, Gogo has a 1 month unlimited pass (on one airline) for less than $50. ROCK IT at

Awesomesauce, Geeky Love, Music is my boyfriend

Whuffaoke or Bust kicks off

It is officially Day 1 of the Whuffaoke or Bust tour. No, I didn’t just sneeze. Whuffaoke is a 2+ week Karaoke Across America tour…

in a winnebago…

stopping in 13 cities

with 5 people (and 1 adorable pug!)

being live streamed.

Yes, I’m serious!

And just to clarify…I’m one of those 5 people.

My dear friend, Tara Hunt, is moving to Montreal. She had this crazy idea to do a Karaoke tour across America and the timing seemed right to coordinate with her move. Immediately, Alex Hillman and Tony Bacigulapo signed on. Next was Emma Persky, who flew in from the UK for the road trip. I signed on just a few weeks ago as a company I consult with, Midomi, is now sponsoring the tour.

This dream has turned into a major production as we now have a Winnebago, who we lovingly call Winnie (here’s a mock-up of what she’ll look like), sponsors–including iOKi for our Karaoke love; Eye-fi, which allows us to wirelessly and efortlessly upload photos to the web;  Lunch, who is going to get lots of interesting reviews and data points from us on the tour; Midomi, which will be our lifesaver when we ask “What’s that song?”; Dipity, who is bringing all our Social Media love into one rockin’ widget; and PopChips, who is providing nom nom nom in each city! We even have local ambassadors who are helping to coordinate local details.

And you can’t forget the amazing Whuffaoke or Bust jackets Tara created for us. Paris Hilton would definitely say, “That’s hot!”

There’s so much awesome about this tour that I just can’t post it all right now. There’s lots to do, including packing, shopping, drinking more coffee, and giving up on unpacking anything else. Oh yeah, I moved to my new place in San Francisco on Sunday. I’ll come home after the tour to a few more boxes to unpack. Will definitely look forward to that!

Hope you’ll join me for the tour…virtually or in San Francisco, Los Angeles, Las Vegas, Salt Lake City, Boulder, Omaha, Des Moines, Chicago, Pittsburgh, Philadelphia, New York City, Boston or Montreal.

Now taking song requests as well as bets on how long until I lose my voice!